The Chairman of the Jordan Hotels Association, Mr. Hussein Hilalat, participated in the opening ceremony of the MENA Travel Market Forum 2026, which commenced in Amman under the patronage of Prime Minister Dr. Jaafar Hassan, represented by the Minister of Tourism and Antiquities, Dr. Imad Hijazin. The forum brought together a distinguished gathering of decision-makers, industry experts, representatives of tourism and hospitality institutions, airlines, and tourism investment companies from across the region and around the world.

Hilalat emphasized that the forum serves as an important platform for strengthening tourism cooperation, exchanging expertise, and showcasing the latest global trends and developments in the tourism and hospitality sectors. He highlighted the significance of such events in supporting Jordan’s hospitality industry and enhancing its competitiveness at both the regional and international levels.

He further noted the Jordan Hotels Association’s commitment to actively participating in specialized tourism exhibitions and forums, as part of its efforts to promote Jordan’s hotel sector, create new opportunities for cooperation and investment, and support the ongoing development of hospitality and tourism services throughout the Kingdom.

Throughout the two-day forum, the Association is participating with a dedicated exhibition booth aimed at showcasing Jordan’s hospitality sector, promoting tourism and investment opportunities, and strengthening communication with industry partners, experts, and professionals in the travel and tourism sector. These efforts contribute to the sector’s development while enhancing its efficiency and competitiveness.

The MENA Travel Market Forum 2026 is regarded as one of the region’s leading specialized tourism events, bringing together prominent tourism leaders, experts, and investors to discuss the future of tourism in the Middle East and North Africa, while highlighting best practices and innovative solutions that support the sector’s growth and sustainability.